ALCS — Comprehensive Identity and Branding Programme

SHORT ANIMATION

BRAND GUIDELINES SAMPLE PAGES
WEB UI DESIGN
COMMISSIONED VIDEO

LARGE FORMAT DESIGN
COMMISSIONED PHOTOGRAPHY

Authors' Licensing and Collecting Society

Comprehensive Identity and Branding Programme.

Authors’ Licensing and Collecting Society (ALCS) is a unique not-for-profit organisation set up for the benefit of all types of writers, collecting money due for secondary uses of writers’ work.

Passionately advocating and lobbying for writers’ rights since 1977, ALCS is designed to support authors and their creativity, ensure they receive fair payment, and see those rights are respected and rewarded. In addition, it promotes and teaches the principles of copyright and campaigns for a fair deal. Today, ALCS represents over 90,000+ members and in total has paid over £450 million to writers.

With membership growth and diversified strategies in place, the organisation recognised a need to refresh their existing brand identity. Our engagement focused on reviewing and developing a comprehensive new brand identity scheme including the process of defining the business and how it communicates to its audience.

Inclusive to consultation, planning and project management, extent of executed work comprised brand evaluation, auditing, design and development of a new identity, sub-branding (to four core areas: Members, New Members, Rights and Licensing, Supporting and Educating), comprehensive brand styling and visual application, a full set of brand guidelines, extensive tool-kit of master artwork, art direction, animation, photography, video, web front-end design, social media and digital assets, tone of voice and written style guide.

Big thanks to Ayo Banton Digital for photography and video, and Writers for copywriting.


Facebooktwittergoogle_pluspinterestlinkedinmail

This is a unique website which will require a more modern browser to work!

Please upgrade today!