WaterAid Make It Happen

WaterAid: Make It Happen

Integrated Campaign Identity and Styling.

WaterAid’s ‘Make It Happen’ campaign aims to positively inform and gather mass support from Glastonbury festival-goers, volunteers, celebrities, existing supporters, media, the populace, politicians and global leaders that clean water and sanitation must be prioritised as part of the Sustainable Development Goals 15 year targets this September ensuring that everyone, everywhere has safe access to taps and toilets by 2030.

Following on from our work on last year’s campaign, we were invited back to create an integrated campaign identity that would be used across offline and online channels launching at this year’s Glastonbury festival. Inclusive to the identity, creative planning and project management, extent of executed work comprised design, typography and brand tool-kit.

#MakeItHappen and sign the petition here.

Read further about this project here.

Want to see the campaign brought to life? Read WaterAid’s account at Glastonbury here.


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