Youth Sport Direct Identity

Youth Sport Direct

Comprehensive Identity Scheme, Styling, Tool-kit and Full Guidelines.

Youth Sport Direct is an innovative solutions provider supporting the work of the Youth Sport Trust. Getting young people active (and enjoying it) is at the heart of everything the organisation undertakes. To achieve this they research, innovate, select and deliver products as well as resources that add value to their customers and generate an unrestricted net profit stream that Youth Sport Direct reinvests straight back into youth sport.

Their progress over the past few years had surpassed their existing identity. We were invited to work on a comprehensive identity scheme that carried strength, freshness, flexibility and scalability. Extent of executed work comprised brand evaluation, auditing, planning, designing a primary logo with a comprehensive scheme of supporting logo variations and sub-brands (three defined areas of business), brand style and visual language development, application, art direction, copywriting, iconography and a full set of supporting guidelines, finished off with an extensive tool-kit of master artwork.

Read further about this project here.


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