Project Focus: Tottenham Hotspur Membership Pack 2016/2017.

Subsequent to our engagement with Tottenham Hotspur over the past three seasons, it was our privilege to be invited back and work with the Marketing team in creating the Club’s membership packs for the new 2016/2017 Season.

Tottenham Hotspur is a North London Barclays Premier League Football Club, with a long-established, successful history. Formed in 1882 as Hotspur FC, it became Tottenham Hotspur Football Club in 1884, moved to its present site in 1899, became the only non-League club to win the FA Challenge Cup in 1901, and continued on to achieve a long succession of wins – including being the first English team in our modern era to win the ‘Double’, as well as the first British team to win a major European competition cup.

Their popular membership scheme, One Hotspur, has always offered supporters a wide range of benefits and exclusive offers throughout the year. This year, to mark the Club’s last season at the Lane, we were commissioned to design and develop a special commemorative pack, one that would provide members with a distinguished keepsake of their Club’s proud history at White Hart Lane.

Over a period of time, we explored, planned, developed and implemented a new format which included bespoke cutter guides, gold and white foiling, specialist colour paper stock and finishing across all packaging and some of the printed elements.

Extent of executed work comprised design, packaging, typography, infographics, planning, art direction, development and project management as well as print sourcing, procurement and management.

Big thanks to Pureprint for manufacturing, printing plus finishing of all the paper based elements and TGM for fulfilment and distribution of the finished packs.


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