Authors’ Licensing and Collecting Society (ALCS) is a unique not-for-profit organisation set up for the benefit of all types of writers, collecting money due for secondary uses of writers’ work.
Passionately advocating and lobbying for writers’ rights since 1977, ALCS is designed to support authors and their creativity, ensure they receive fair payment, and see those rights are respected and rewarded. In addition, it promotes and teaches the principles of copyright and campaigns for a fair deal. Today, ALCS represents over 90,000+ members and in total has paid over £450 million to writers.
With membership growth and diversified strategies in place, the organisation recognised a need to refresh their existing brand identity. Our engagement focused on reviewing and developing a comprehensive new identity and brand scheme including the process of defining the business and how it communicates to its audience.
Inclusive to consultation, planning and project management, extent of executed work comprised brand evaluation and strategy, auditing, design and development of a new identity, sub-branding (to four core areas: Members, New Members, Rights and Licensing, Supporting and Educating), comprehensive brand styling and visual application, a full set of brand guidelines, extensive tool-kit of master artwork, art direction, animation, photography, video, large-format, web UI design, tone of voice and written style guide.
With membership and activities continually growing, the new identity and flexible brand scheme has been championed by ALCS. It has provided a strong visual language that helps to coherently support and promote the organisation’s various facets.
Head of Communications