Best4business Accountants is an independent and forward-thinking firm of accountants, advisors, consultants and practitioners, offering a range of specialist services, and providing a highly personalised service to a wide range of clients in the private, public and charitable sectors, to smaller businesses and UK taxpayers.
Based in Canary Wharf, London and Cambridge, they have successfully achieved significant expansion, going on to form a thriving group of companies. With diversified strategies in place, the firm recognised a need to review and refresh their existing identity and branding. It had to express the level of service and expertise the firm brings to its clients.
Our engagement focused on auditing and developing a coherent and simplified brand architecture which confidently catered for the five businesses within the group and one that could be easily deployed to all audiences. We also created a unified visual style across all brands to ensure consistency.
This project utilised a carefully managed and meticulously planned, multi-level approach, with emphasis on auditing the Group, its brand architecture and market positioning; coupled with considered future application strategy in producing a flexible and coherent outcome.