Coin Design
Premium Membership Pack
Membership Pack
Membership
Client:
Tottenham Hotspur Football Club
Project:
Premium Packaging, Direction and Design

Developing a series of bespoke products for a new world-class stadium with a focus on premium hospitality

Tottenham Hotspur Football Club’s new Stadium provides spectators, visitors and the wider community with a truly unique and immersive experience.

As a major new landmark, it is considered a world-class sports and entertainment destination. The venue provides unrivalled facilities for visitors all under one roof including 62,062 seats across 9 floors with a 17,500 single tier home southern stand arranged to place visitors closer to the pitch (at 5 metres) than at any other comparable size stadium in the UK. A range of premium suites, loges, lounges and seats have been meticulously created, each providing a different experience from relaxed, lively and informal to exclusive, intimate and bespoke.

Premium Membership

Delivering a redefined brand experience

Our focus of engagement encompasses all channels including a selection of premium products and materials for executive members.

Developing a series of highly crafted, premium membership products, across multiple briefs, in close partnership with the marketing team and engaged stakeholders, the process utilised our focus and expertise with creative, planning, print, packaging design and sourcing.

We conceived a bespoke series of packaging and print elements, using specially selected stocks with finely prepared finishing and making.

These crafted products have provided a blueprint for future membership marketing activities and continue to be developed.