Tottenham Hotspur Football Club’s new Stadium will provide spectators, visitors and the wider community with a truly unique and immersive experience. As a major new landmark, it will be a world-class sports and entertainment destination, as well as extending unrivalled facilities for visitors all under one roof.
Our engagement focused on the task of developing a series of premium membership products for the new Stadium’s exclusive and prestigious packages.
We were presented with a multi-layered brief for the different deliverables, requiring innovative approaches and techniques with unique packaging construction. The process utilised our expertise in simplifying complex requirements and objectives through our combined approach of design, strategy and management.
The finished suite of planned products were launched throughout 2017 to a hugely positive response from a growing (and evolving) membership base — they also continue to help drive forward current marketing activities.