Premium bespoke packaging
Premium bespoke packaging
Client:
Tottenham Hotspur Football Club
Project:
Premium Packaging, Direction and Design

Developing a series of bespoke products for a new world-class stadium with a focus on premium hospitality

Tottenham Hotspur Football Club’s new Stadium is set to provide spectators, visitors and the wider community with a truly unique and immersive experience.

As a major new landmark, it will be a world-class sports and entertainment destination, as well as extending unrivalled facilities for visitors all under one roof. 62,062 seats, 9 floors and a 17,500 single tier home southern stand with the seating bowl arranged to place visitors closer to the pitch (at 5 metres) than at any other comparable size stadium in the UK.

A vast range of premium suites, loges, lounges and seats have been meticulously created for each to provide a different experience from relaxed, lively and informal to exclusive, intimate and bespoke. This focus of engagement encompasses all channels including the collection of membership products and materials provided.

Membership products with a refined purpose

Our engagement focused on developing a series of highly crafted, premium membership products for the stadium’s exclusive and prestigious packages.

Premium Membership

Presented with multi-layered briefs and working in close partnership with the marketing team and engaged stakeholders, the process utilised our focus and expertise with print and packaging design.

We conceived a premium series of packaging and print elements, using specially selected stocks with finely prepared finishing and making.

The suite of products have been launched to a hugely positive response and continue to help drive forward current marketing activities.