Identity and Branding

Comprehensive Identity, Branding and Application

Treethorpe is an asset reunification company helping individuals, or their beneficiaries, to become reunited with their unclaimed assets or entitlements. For over a decade the company has successfully completed a multitude of cases, resulting in an ever-changing set of objectives and processes which includes the delivery of internal and external communications.

With this in mind, and at the forefront of planned objectives, Treethorpe’s management team needed our input to realise the alignment of their brand to future growth.

Inclusive to audit, consultation and planning, extent of executed work comprised identity, brand style/application, supporting guidelines, new iconography, messaging, printed collateral, templates, web UI/UX design plus development and project management.

Our end journey resulted in delivering a coherent new identity with clear messaging and flexibility in brand styling to continually grow.

“Minx Creative has been our design team of choice for over ten years. The relationship never gets stale, as we have grown and evolved as a company, Minx has been with us for every step. From originally designing our brand and literature at launch, through a huge and all-encompassing rebranding exercise coupled with a redesign of website project, to encouraging us with our social media presence and, hot off the press, designing our latest and the most extensive client literature to date, they have listened and supported us as we build on our identity and strengthen our brand.
They are without doubt client focused, Roz, Nic and the team really take the time to recognise what we need – understanding them even when we are struggling to articulate our concept in any recognisable ‘design’ language.
Their client care is second to none, and the attention to quality an absolute delight – the standards they place on themselves and their suppliers for a quality product and finish is something we value highly and appreciate significantly.”

Michelle Aldous
Head of Operations and General Manager