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Minx Creative | Since 1997
Brand Identity Motion Strategy

Awards visual identity celebrating excellence in literacy and learning

Authors’ Licensing and Collecting Society (ALCS) is a unique not-for-profit organisation set up for the benefit of all types of writers, collecting money due for secondary uses of writers’ work.

Over the years, the organisation has also supported initiatives that help the community by funding a number of influential and important projects. One of their projects is the much applauded Educational Writers’ Awards and the Ruth Rendell Award for Services to Literacy.

Combined to sit within an annual awards platform, the event is normally held at a venue and attended by members of the writing community as well as their supporting audience. However, due to Covid restrictions, the 2020 event was streamed online, presented by ALCS Chair, Tony Bradman.

Creating a new identity and visual styling for the ALCS Annual Awards

We developed a logo mark that utilised the three ‘A’s’ of the awards and introduced a striking yet minimised colour palette that could be flexibly applied across all channels. The logotype sits confidently by the mark, positively tracked and in upper cased lettering.

Motion graphics and development

Storyboarding, art direction and extended visual language development continued before creating the motion graphics for the event. The ‘A’s’ were amplified within the creative, flying through as a flock, visually representing the writing community. Modular in its sequencing in order to work flexibly in bite-sized or full play, the video introduced the event, individual award categories and sponsorship details.


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    Authors' Licensing and Collecting Society

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ALCS Annual Awards
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