Discovering an exclusive experience for sport and entertainment
Discovering the On Four Collection
How do you introduce a wider audience to an exclusive setting within a new venue that combines sport and entertainment?
On Four is Tottenham Hotspur’s unrivalled and unique collection of premium experiences set to redefine first class entertainment. Named after its location on level four, three exclusive spaces offer stunning surroundings with exceptional views and service, Michelin-Star calibre dining and more.
We developed a press/digital campaign and unique mailing pack that commensurately represented the prestige of On Four as well as immediately present its distinctive and multi-tiered offerings.
Our approach needed the power of strong copy confidently blended with considered design and focused strategy. The end developed campaign invited a new audience to ‘discover’ this unique setting across multiple channels, with a concurrent mailing campaign directed to a select number by exclusive invitation.