Developing a national charity identity for future growth and flexibility
Charity identity development
Sense is a national charity that supports people who are deafblind, have sensory impairments or complex needs, to enjoy more independent lives. Founded in 1955 by a group of families affected by rubella, Sense developed specialist skills and knowledge in supporting people to communicate, express themselves and grow in independence. This experience now enables Sense to help people with a much wider range of disabilities.
Over the decades, Sense has developed an unrivalled depth of knowledge, skill and expertise to assist those who often present the greatest challenge to traditional services and support providers. They support people in their home and in the community, in their education and transition to adulthood; through holidays, arts, sport and wellbeing programmes; offer practical help and support to families and carers, including information, advice, short breaks and family events; and campaign to change laws and government policies so that everyone, no matter how complex their communication needs, is connected and part of society. Celebrating their 60th birthday in 2015, they continue their tireless work of empowering people to develop their skills, grow in confidence and live a full life.
Our engagement focused on developing a considered identity which included flexibility and scalability allowing the organisation to freely roll out and apply across a revised marketing mix. With a clear emphasis centred around sensory awareness, translating into a visual language at the heart of the strongly-defined identity, combined with clear and effective guidelines ensured the overall outcome.