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Minx Creative | Since 1997
Brand Identity Creative Packaging Illustration Motion Print Design Product Development Strategy Web UI/UX & Build

Visual identity, branding and strategy for a creative platform

An eco goods brand

Storigraphic is a creative platform, conceived, developed and launched by our studio.

Striving to be the very best in crafted paper and eco homeware goods, the company aims to share good vibes to all, championing charity and encouraging positive deeds, with sustainability firmly rooted at its heart.

Storigraphic’s unique products are plastic-free with a production practice of: CarbonNeutral®, FSC® chain of custody, ISO 14001 certified environmental management system recycling over 99% of all dry waste. Additionally, 5% of Storigraphic’s net profits is donated to Crisis, UK and with every order, a native tree is planted, in partnership with Ecologi.

An identity crafted to purvey good design, typography, flexibility and scalability

Following the development of a comprehensive brand strategy, defining an all-star set of values and name generation, we began the process of creation.

We focused on designing an identity that captured the brand’s unique personality, while conveying its bold spirit and commercial strength, to resonate with a wide audience. We engineered a bespoke type, created a simple yet distinctive mark — bringing in the all-important factor of their products’ core material, paper, the letter ‘S’ and the 2 equal elements to represent gift-giver and giftee. Plus, a distinctive colour system giving a fresh vibrancy to application.

Based off the primary formula, we then developed a route to sub-branding that could be scaled and rolled out at a methodical pace (future dated periods). A simplified visual language plus comprehensive toolkit ensured consistency, (brand and audience) trust-building, ease of application and maximum brand memorability. Motion graphics to help with brand values and storytelling, social media campaigns, new product development became integral to our work.

Our approach to UI/UX design and build of the ecommerce website focused on keeping the whole user experience and purchasing journey as effortless as possible. Over 90% of customers were projected to be mobile device users, meaning the purchasing process had to be simplified without compromising the customer’s expectations and experience.

Copywriting the narrative and digitally illustration encapsulated our explorational mix of graphical ingenuity with meaning behind every product created.

“A whole-team journey; this project has utilised every service area within our studio (and more as we learn about retail). Challenging, uncompromising and whole-heartedly fulfilling.”

Roz Nazerian
Co-founder and Executive Creative Director


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    Online Retail | DTC

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