Arts & Culture Publishing Retail Technology

Visual identity and development of a retail brand and taking it to market

Building a brand and taking it to market

Storigraphic is a sustainable homeware, stationery, and accessories brand conceived, built, and managed by our studio founders. It is the most complete demonstration of what we can develop for an independent product-based brand: from the earliest strategic decisions — name, values, visual language — through to live sales channels, retail stockists, trade show presence, and a growing direct-to-consumer business.

This is what we built, and how.

The brief we set ourselves

In 2020, we began developing a brand with genuine design conviction — one that could hold its own visually alongside the best independent brands in the sector, while being uncompromising about its environmental and ethical commitments. We gave ourselves the same brief we would give any client: define who you are, who you’re for, and what you stand for — then build everything from that position outward.

Strategy and identity

We began with brand strategy: naming, values, audience definition, tone of voice. Storigraphic was chosen to reflect the brand’s core proposition: that every product carries a graphic language worth telling. The name needed to work as a standalone word, scale to sub-brands, and feel considered rather than constructed.

The brand identity was built around a bespoke typeface and a distinctive logomark — the letter S, abstracted to reference the brand’s primary material (paper) and the relationship between gift-giver and recipient: two equal parts. A colour system was developed to give the brand freshness and flexibility across product categories. Sub-branding architecture was established from the outset, allowing new product ranges to be introduced coherently as the brand grew (the homeware line, Storihome, was launched in 2022).

The result was an identity system with real commercial durability — consistent across a wide range of applications, distinctive on shelf, and capable of supporting a brand that was designed to evolve.

Product development and packaging design

Working in a series of collections, every product required retail-ready packaging: designed for the shelf, the trade show table, the postal experience, and product photography — often simultaneously. Sustainable materials and production methods were non-negotiable, and UK manufacturing was a founding commitment. All print production and packaging meets FSC® chain of custody standards; production is CarbonNeutral® certified and ISO 14001 accredited, recycling over 99% of dry waste.

Digital presence

We designed and built the Storigraphic Shopify store with a mobile-first approach — projecting that over 90% of direct customers would be on mobile devices, the purchasing journey was simplified without compromising the brand experience. Product pages were written and designed to convert, not just to display. Email flows, SEO foundations, and advertising strategy (Google Ads, Instagram) were built and refined over time based on actual performance data.

The store was scaled to integrate with third-party platforms, and a custom Shopify app built to maintain inventory sync across channels.

Wholesale and trade

Developing a wholesale channel from scratch required us to learn, and quick, how retail buying actually works.

With over 250 stockists today including independent and larger retailers plus cultural industries in the UK and internationally. The brand has also been featured in multiple magazines (printed and online).

What this means for our clients

We built Storigraphic without a map. The knowledge we accumulated, about what DTC and wholesale buyers want to see, what a trade show stand needs to do, what a product page genuinely needs to convert, how to price across channels, which UK manufacturers can deliver on sustainability commitments, is now a studio resource

It informs everything we do for product brand clients and is the foundation of our Brand to Market service.

“A whole-team journey; this project has utilised every service area within our studio (and more as we learn about retail). Challenging, uncompromising and whole-heartedly fulfilling.”

Roz Nazerian
Co-founder and Executive Creative Director

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