Developing an identity, branding scheme and website for a new qualitative research consultancy
It’s all in the craft
The Nest Research is a specialist qualitative research and insight consultancy; they uncover human truths and craft them into profitable stories for brands and businesses.
With over 20 years experience in this field, the Consultancy’s founder has a much-respected record delivering on clients’ requirements. She’s covered ground and had conversations about mostly everything from menopause to mascara, lingerie to weight-loss, Brexit to biscuits, crisps to couture.
From hatchling to taking flight
Our engagement focused on creating an identity that captured the brand’s unique vision and personality. We began with the development of a strong logomark, one that would represent two distinct objectives: 1) an interpretation of the visual element (a nest), and 2) the Consultancy’s service areas, one half signifying the gathering of information (scattered far and wide) with the solid half being representative of information delivered.
Brand development then continued across the creation of a beautifully crafted visual language. Inspired by nature, a set of organic patterns were illustrated, creating a scheme that could provide immediate brand recognition, flexible application, as well as future scaling.
Brand typography used a distinct, modern serif and the development of a bright and contemporary color palette ensured a warm, bold and captivating feel to the brand identity.
Our approach to UI/UX design and build of the website focused on providing a confident and approachable user experience that conveyed the Consultancy’s strength of expertise, communications, and ease of understanding.
“I approached Minx Creative out of the blue; a result of a Google search (yes, new business does come that way). From my first conversation with Roz I knew I wanted to work with her and my intuition was right, they’ve been a dream agency from start to finish. I believe that a strong partnership is built on trust, rapport and listening. Minx does all of this in spades. I feel they truly understand me and my business and have taken care to reflect my needs from the first deliverable to the last. I trusted them to create something beautiful, modern and personal. They were patient with my flights of fancy and understood when I needed to be challenged. It was also important to me that this journey was fun and I never left a conversation without having laughed, a lot. I came to them with nothing apart from a brand name. They’ve gifted me branding I love and an identity that feels seamlessly woven in to each asset. From a Google search a few months ago, to a website ‘hatching’ next week, I count myself extremely lucky to have worked with Minx Creative and I hope this is just the start.”