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Minx Creative | Since 1997
Professional Services Retail Sport & Hospitality

Membership engagement and growth for a Premier League football club

One Hotspur membership pack

Subsequent to our engagement with Tottenham Hotspur over the past four seasons, it was our pleasure to be invited back and work with the Marketing team in creating the Club’s membership packs for the new 2017/2018 Season.

Tottenham Hotspur is a Premier League football club, with a long-established, successful history. Formed in 1882 as Hotspur FC, it became Tottenham Hotspur Football Club in 1884, moved to its present site in 1899, became the only non-League club to win the FA Challenge Cup in 1901, and continued on to achieve a long succession of wins – including being the first English team in our modern era to win the ‘Double’, as well as the first British team to win a major European competition cup.

Their popular membership scheme, One Hotspur, has always offered supporters a wide range of benefits and exclusive offers throughout the year. This year, to mark the Club’s last season at the Lane, we were commissioned to design and develop a special commemorative pack, one that would provide members with a distinguished keepsake of their Club’s proud history at White Hart Lane.

The extent of our executed work comprise design, prototyping and packaging, typography, infographics, planning, development and comprehensive project management as well as print/stock/finishing sourcing, procurement and management from UK providers.

Since 2013, UK and international membership of One Hotspur has rapidly grown, culminating in greater time and resource investment into maintaining and building an exciting home to members. Our privilege in involvement has been to engineer a completely unique and bespoke pack over the five seasons.


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  • Client

    Tottenham Hotspur Football Club

  • Tags

    Creative Packaging, Print Design, Product Development, Strategy

  • Sector:

    Sport | Hospitality

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